Experiential Design for Immersive Events
Our experiential marketing and design expertise skyrockets an event’s potential
Don’t just plan an event. Create an experience. Through experiential design, The One Up Group does just that. We help you connect with your audiences in a more powerful way – an immersive way. Using experiential marketing, state-of-the-art audio/visuals, fabrication and top-tier entertainment, we curate events that plunge audiences deep into a brand or theme.
Harness the Benefits of Experiential Events
An experiential marketing strategy isn’t just an opportunity for your brand to tell its story and educate your target audience(s). It’s a way to dazzle and impress. At an experiential event, brands can entertain and interact with their customer base in a ways that are’s more engaging, entertaining, interactive and memorable.
That’s because experiential design harnesses audiences’ five senses of touch, taste, sound, sight and feel. It creates a uniquely immersive vibe that brings customers and brands together.
Experiential marketing campaigns provide a variety of benefits:
Experiential Events that Amplify Impact
We specialize in building any type of experiential event that allows your to directly engage guests and consumers in an unforgettable way.
Art Installations & Cultural Experiences
Design an interactive art installation or cultural event that entrances your audiences. Our team produces memorable experiences using fabrications, stages, LED walls, entertainment options, special effects and more. For instance, work with our team to design an immersive artist exhibit with projections or LED walls. Or, give your viewers a real-world look at a TV show’s setting with a walkthrough created using set fabrications and special effects.
Brand Activations & Sponsorships
Personalize how you connect with consumers through experiential brand activations and sponsorships. We produce amazing experiences at locations ranging from theme parks and event venues to hotels and hospitals. Our team designs features, including exhibition booths, stages, special effects and more, to build lasting connections with consumers.
Pop-Up Stores
Create a shopping experience that stands apart and drives sales. Pop-up stores allow you to sell your products or services directly to customers from anywhere you want. Our event production team fabricates an array of innovative pop-up shop features that help you expand brand awareness, get audiences to sample products, increase sales or gain proof of concept.
Guerilla Marketing Campaigns
Harness the power of surprise by building out seemingly unplanned guerilla marketing campaigns in places where your target audience frequents. We support clients in producing demonstrations, pop-up shops, installations and performances across North America. Our approach to guerilla marketing incorporates innovative and energetic tactics that truly surprises and delights.
Trade Show Booth Design
Let’s pull your audience in by building eye-catching exhibits or, conference and trade show booths of all sizes and specifications. We can add demo stations and kiosks for education, audio-visual for attention-grabbing enhancements and gamification for playful interaction.
Experiential Event Solutions
As a full-service event production agency, we offer all the experiential solutions you need to create a remarkable event. The One Up Group can handle every facet of an event’s production, from consultation and design to installation and disassembly. Our solutions help craft your brand’s story, build customer relationships and produce the most talked-about event of the year.
Fabrication
Our skilled craftsmen and designers work with you to construct a variety of custom-built solutions for trade shows, conferences, exhibits, expos, festivals, concerts and private gatherings. We specialize in fabricating everything from custom sets to booths.
Fabrication
Entertainment
The One Up Group has an extensive array of entertainment options that’ll take your event from blah to breathtaking. Choose from DJs and MCs, dancers, live music, cirque artists, an aerial dunk squad, magicians, promotional models, stilt walkers and more.
Entertainment
Audio-Visual
The One Up Group understands that sights and sounds are two of the most important aspects of any experience. That’s why we provide state-of-the-art audio/visual equipment and services, including large-scale projection mapping and professional-grade audio gear.
Audio-Visual
LED Wall Rental for Events
We help brands transform venues into dynamic environments with LED walls and dance floors. Enhance any brand experience with videos, animations, pressure-sensitive options, social media feeds, logo displays, advertisements and live video feeds. From vision to reality, we make it happen.
LED Wall Rental for Events
Rigging
The One Up Group’s elite technical staffing delivers white-glove service and out-of-the-box experiential marketing events.
Rigging
Lighting
The One Up Group’s elite technical staffing delivers white-glove service and out-of-the-box experiential marketing events.
Lighting
Why Choose Our Experiential Event Agency
The One Up Group is one of the leading experiential marketing agencies in the US. Our expert graphic and interior designers, craftsmen, and technicians each have over 20 years of experience in event marketing.
We’re proud to offer our clients:
Experiential Event Examples
We’ve produced experiential events for brands large and small, including Paramount, NBC, Nike, Amazon and many more. Here’s a look at some of the latest experiential events produced by our team.
What Clients Say About Our Experiential Design Solutions
“ The event never sounds better than it does at Sofi stadium with your audio set up. There’s just something about the Fidelity and the low in base as well as the coverage around the field. That makes it a lot of fun to listen to music as well as speak to the attendees over the microphone. ”
Founder | Principal Owner
Jared’s Epic Blaster Battle
“ Your team is amazing, very professional and sound is top tier. I wanted to add that your accommodations for our performers was very appreciated. Last minute adjustments were a concern for me, but you made it happen. Thank you to everyone! Best sound I have ever played on in my 18 years!! ”
DJ Amber
“ You guys did an amazing job with the event this year! All of the feedback we’ve received was positive and people loved the unique stage design. It was memorable and gave a great vibe to the ceremony. Your team was excellent to work with – I know it isn’t the easiest of events, but in the end it was very well executed and on-time! ”
General Manager | Events
Professional Beauty Association (PBA)
“ I thought the event was well organized, fun, and engaging. Feedback from the team was all very positive. The event was a perfect length of time, and am super happy with how it turned out. ”
Head of HR
Fuzzy Door Entertainment
“ Just wanted to touch base and say THANK YOU so much for all your help with last night’s event. We absolutely couldn’t have done this without you and your great team. I can’t even begin with the amazing tech team!.. I saw your team fix the already perfect LED wall and just thought “That’s how thorough they are. They even fixed things I never would have noticed.” Really really appreciate it! Hope to work together again in the future. ”
Events Manager
Meredith
Our Production Expertise
The One Up Group offers a complete range of event production services to streamline and elevate any event.
LED Wall Rental for Events
We help brands transform venues into dynamic environments with LED walls and dance floors. Enhance any brand experience with videos, animations, pressure-sensitive options, social media feeds, logo displays, advertisements and live video feeds. From vision to reality, we make it happen.
LED Wall Rental for Events
Lighting
The One Up Group’s elite technical staffing delivers white-glove service and out-of-the-box experiential marketing events.
Lighting
Entertainment
The One Up Group has an extensive array of entertainment options that’ll take your event from blah to breathtaking. Choose from DJs and MCs, dancers, live music, cirque artists, an aerial dunk squad, magicians, promotional models, stilt walkers and more.
Entertainment
Fabrication
Our skilled craftsmen and designers work with you to construct a variety of custom-built solutions for trade shows, conferences, exhibits, expos, festivals, concerts and private gatherings. We specialize in fabricating everything from custom sets to booths.
Fabrication
Stage Rentals
The One Up Group’s elite technical staffing delivers white-glove service and out-of-the-box experiential marketing events.
Stage Rentals
Videography
With our videography services, capture your experiential event on camera as an evergreen marketing tool. The One Up Group provides everything from standard event coverage to full-scale productions that include several camera angles, professional audio recording, editing and promotional event recaps for all your marketing needs. In addition, our social sizzle clip packages help brands turn the event videography into high-quality social media content.
Videography
Power / Generators
The One Up Group’s elite technical staffing delivers white-glove service and out-of-the-box experiential marketing events.
Power / Generators
Staffing for Events
The One Up Group’s elite technical staffing delivers white-glove service and out-of-the-box experiential marketing events. Our team assists clients through the entire production process by providing 24/7 customer support, program and resource management, and day-of assistance.
Staffing for Events
Audio Equipment Rental
The One Up Group understands that sights and sounds are two of the most important aspects of any experience. That’s why we provide state-of-the-art audio/visual equipment and services, including large-scale projection mapping and professional-grade audio gear.
Audio Equipment Rental
Rigging
The One Up Group’s elite technical staffing delivers white-glove service and out-of-the-box experiential marketing events.
Rigging
Video Equipment Rental
With our videography services, you can capture your experiential event on camera as an evergreen marketing tool to use in the future. The One Up Group provides everything from standard event coverage to full-scale productions that include several camera angles, professional audio recording, editing and promotional event recaps for all your marketing needs. In addition, our social sizzle clip packages help brands turn the event videography into high-quality social media content.
Video Equipment Rental
Audio-Visual
The One Up Group understands that sights and sounds are two of the most important aspects of any experience. That’s why we provide state-of-the-art audio/visual equipment and services, including large-scale projection mapping and professional-grade audio gear.
Audio-VisualHello
Ready to Create an Experience?
Let’s design an immersive experience together.
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Los Angeles
1049 Havenhurst Dr. Suite 7, West Hollywood, CA 90046
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Miami
4380 NE 11th Ave
Oakland Park, FL 33334 -
Toronto
346 Wildcat Road
Toronto, ON M3J 2N5
Locations :