Trends With Benefits

We’re serving up the latest trends and professional advice for producing showstopping events

Event Planning Guide - The One Up Group

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Event Planning / Event Technology / Experiential Marketing

5 min

Mastering the Art of Events: A Comprehensive Guide to Perfect Event Planning

Welcome to the world of event activation mastery! Get ready to uncover the secrets of flawless event planning, powered by technology and AV elements. Let's...
Gen Z Impact on Events - The One Up Group

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Event Technology / Experiential Marketing / Video

4 min

The Gen Z Effect: Revolutionizing the Events Industry with Digital Innovation

Generation Z is reshaping the events industry with their digital savvy and demand for authentic, personalized experiences. Event organizers must adapt, leveraging technology and inclusivity...
Rigging & Staging - The One Up Group

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Event Technology

5 min

Behind the Curtain: Safeguarding Spectacular Events with Rigging Safety and Technical Expertise

Behind the Curtain: Safeguarding Spectacular Events with Rigging Safety and Technical Expertise 123
Experiential Marketing - The One Up Group

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Experiential Marketing

4 min

Experiential Marketing in 2024: Igniting Engagement with Innovative Events

Experiential Marketing in 2024: Igniting Engagement with Innovative Events
AI in events - The One Up Group

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Event Technology / Uncategorized

3 min

Unveiling the Future: How AI Revolutionizes Events in 2024

Unveiling the Future: How AI Revolutionizes Events in 2024
Virtual & Hybrid Events - The One Up Group

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Event Technology / Experiential Marketing

4 min

Navigating the New Norm: The Impact of Virtual Events in Today’s Event Industry

Explore the power of virtual events and trends in the post-COVID landscape. Learn to navigate virtual and hybrid gatherings while leveraging technology and fostering engagement...

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